Did you hear that Acquia is acquiring Mautic? Have you heard of Mautic? I’ve kicked its tires a bit, and I’ve considered it to be a viable alternative to “big box” mailing solutions like Mailchimp. I’ve been curious about how quiet the project has been since a big PR push about a year ago, and I’m optimistic that Acquia may give them a healthy way forward.
Mautic is an open source “marketing automation” solution, although it also shares some of its feature list with CRM and mailing list / drip campaign solutions. If you know of my past Drupal work, you’ll understand why I’m excited about a viable open source player in that field.
Let me know if you’re interested in learning more about Mautic, and I’ll keep you in the loop as I try it out further.